ARE YOU READY TO STEP UP YOUR PHOTOGRAPHY BUSINESS?

My name is Kate, and I'm a full-time family photographer based in Boston. I'm so glad you're here!

I love talking shop with fellow photographers, and I'm happy to share everything I've learned in the last crazy + beautiful 9 years. (So wild to think it's been that long...time flies when you're having fun, I guess!)

In these mentoring sessions, I am an open book — any question that you can think to ask me, I will answer to the best of my ability (and if I can’t, you have my word that I will do everything it takes to find you an answer!)

Investment

"Hiring Kate was one of the best decisions I ever made for my business!"

- STEPHANIE DENNEHY

Mentoring sessions are $175 per hour of Skype instruction, and each mentoring session includes an optional portfolio review. Should you choose to have me review your work, I will check out your portfolio before your online meeting and we will spend the first 5-10 minutes discussing your strengths and things to work on.

For the remainder of our time together, scroll down to see examples of topics that we can cover...

Shooting Technique

  • The equipment that I use and trust
  • Camera fundamentals (aperture, shutter speed, shooting mode, focus, exposure, ISO, etc.)
  • How to take advantage of natural light (backlighting, open shade, window light, silhouetting, etc.)
  • How to get subjects to relax in front of the camera
  • Building a relationship with your clients
  • What makes a great shooting location
  • My must-have shots and shooting order

Editing

  • Learn everything that I do to achieve my editing style
  • Follow me start-to-finish as I edit an image, starting in Lightroom and ending in Photoshop
  • How I quickly narrow down the images from a session
  • Photoshop shortcuts that will save you time
  • Topics within Lightroom: bringing life into your skin tones, cropping for strong composition, changes I make to every single image, using the HSL panel, etc.
  • Topics within Photoshop: curves, levels, sharpening, removing blemishes, smoothing skin, fixing flyaway hairs, etc.
  • Monitor calibration

Client Communication

  • Organizational tools, including client questionnaires, contracts, and session guides
  • Streamlining your client's user experience
  • Communicating session expectations, style, and delivery timeline
  • Communicating your brand with strong writing
  • Dealing with difficult client situations
  • Finding your ideal clients

Marketing

  • Defining your brand and business image
  • Building your business through email marketing
  • Boosting your Google ranking through SEO
  • Blogging topics for when you're out of ideas
  • Tools I use to manage my marketing calendar
  • Using social media to your advantage
  • Getting people to spread the word for you
  • Using your writing effectively
  • Organizing your portfolio to your advantage
  • Writing a bio for your website

Pricing & Sales

  • Pricing your services to achieve the lifestyle you want
  • Setting a separate budget for your business and paying yourself a salary
  • Sales methods: online vs. IPS (I have experience with both)
  • Pricing and collection psychology
  • How to reach six-figure sales numbers

Workflow & Time Management

  • My start-to-finish workflow for every client, beginning from the initial phone call to the final thank you note
  • Tips and tricks to help you stay on top of your Gmail inbox
  • Optimizing your Google Docs, Google Calendar, and Google Reader to serve your business
  • Juggling your business & other lifecommitments while staying sane :)
  • Client scheduling: dos and don’ts

Legal/Financial

  • Registering your legal business
  • Creating a business bank account
  • Collecting and paying sales tax
  • Systems for bookkeeping
  • Hiring an accountant that's right for you
  • Covering your back, including insurance and contracts
  • Budgeting for your business and measuring against industry benchmarks

Misc Topics

  • Vendors I trust & use regularly, include photo labs, website templates, designers, and packaging suppliers
  • My top 3 tips to quickly grow your business in a brand new city
  • Mistakes I've made in 9 years of business, and what I've learned from them
  • Additional courses, books, and other resources for you to keep learning after we meet

Are you ready to chat?

If there’s anything that you can think of that’s not listed above, ask away! These are just potential topics to get your thoughts flowing, and there are no limits to our conversation.

To schedule your mentoring session, please email me at kate@kateLphotography.com. I’m really looking forward to meeting with you soon and exploring the possibilities for your own business!