In the slew of holiday cards that make their way to mailboxes every year, it’s easy to get lost in the shuffle. This year, instead of your usual routine, here are a few tips to help your cards stand out and bring a smile to the faces of your family and friends.
FYI, the designs featured below are all courtesy of Minted.com, my favorite printer for holiday cards. Minted has generously offered a special discount for KLP readers. Use the promo code HOLPHOTOKATEL for a 20% discount through the end of January 2018!
Tip #1: Try one large photo on the front.
The front of your card is the first thing people see, and it’s also the side that many people will display on their mantle, wall, or fridge. Use one large photo to make a huge visual impact. I love designs that fill the entire side with the image and then include decorative text at the bottom or top.
Tip #2: Include extra images on the back.
If you’re having trouble choosing a single image for the front, use the back of the card to include more of your images. Minted.com offers lots of multi-image layouts. If you still have more images, consider including a few regular 4×6 prints along with your card. These are especially great for family members to display year-round.
Tip #3: Keep it casual.
While everyone loves that perfect holiday photo of everyone smiling at the camera, sometimes those in-between moments can be just as card-worthy. Your card recipients want to see YOU — so if you are more of a “jump on the bed in your PJs” kind of family, then let your card reflect that!
Tip #4: Add a bold element or two!
Don’t be afraid to add a pop of color or include some foil detailing. These little details can make a big impact. Don’t limit yourself to just the card, either! Get creative with decorative address labels and photo postage on your envelopes.
Tip #5: Share some fun details!
Rather than just sharing a photo, try adding some details about your family’s year. Did you find a new hobby? Go on a vacation? What have your kids been up to?
While it’s easy to assume that people have kept up with you on social media, often important news gets accidentally overlooked. Holiday cards are the perfect opportunity to share your highlights and help people feel like they’re a part of your life, even if they live on the other side of the country.
Tip #6: Add a handwritten note.
Even if you only have time to scribble “Happy Holidays, Christine & Ryan!” on the back of your envelope, it will make the recipient feel like you made the card just for them. In today’s automated world, even the smallest personal touch can be very meaningful.
Tip #7: Done is better than perfect.
This tip completely contradicts this post – but that’s OK! 😉
Although I’m sure you have the potential to create an absolutely jaw-dropping holiday card, nobody needs the added pressure around the holidays! If all you have this year is a cell phone photo taken on a trip to the beach, send it anyway! The whole point of holiday cards is to stay in touch with the people you care about — and I’m sure your family and friends will be thrilled to receive mail from you!
One more alternative for those of you that just don’t have time to take care of cards right now: Take some pressure off by sending New Year’s cards instead. Your family and friends will be just as happy to hear from you three weeks later, I promise!
Minted has generously offered a special discount for KLP readers. Use the promo code HOLPHOTOKATEL for a 20% discount through the end of January 2018!
PS: Please don’t forget to mail me a copy of your card — I love hearing from clients and blog readers! My office address is: Kate L Photography | 51 Melcher St. #727 | Boston, MA 02210